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The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.
The candidates must design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers. One team’s bland recipe leaves a sour taste in potential buyers’ mouths, while the other team’s boring box gives their cereal a short shelf life. In the boardroom, it’s toast for one candidate as they’re told, 'You’re fired!'
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58 minutes
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See all episodes from The Apprentice
Duration: 00:41
Duration: 00:45
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