Afua explores how a younger generation of Moroccan creatives are transforming old traditions into thrilling new music, art, weaving and photography, with women spearheading the change.
Morocco is Africa’s most popular tourist destination, famous for mosques, medinas and, more recently, football. But now, Afua Hirsch goes beyond the clichés to explore how Morocco is changing. She gets the inside track from young creatives who are updating traditions, expressing new ideas and connecting Morocco to wider African culture with thrilling new art forms.
She is snapped by internationally renowned photographer Hassan Hajjaj, goes riding with Tbourida horse rider Amal Amhari and explores Amazigh rug weaving with artist Sarah Allaoui. Afua also looks into the tensions between heritage, tradition and the desire for change with pioneering women artists Majida Khattari and Zainab Fasiki and Morocco’s superstar singer-songwriter Rym Fikri.