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The future of travel: ultra-long range flights, bleisure and instagrammability

This article was written and published before the Covid-19 pandemic. While limited air travel is possible between certain destinations, travellers are advised to check the latest travel advice and follow all Covid-19 precautions.

The world of air travel is rapidly transforming, powered by new technologies, demographics, destinations and – arguably most importantly – new motivations for travelling.

Ultra-long distance air travel is a great example of how new technological developments have enabled greater connectivity across the globe to the growing demand for travel. The latest generation of enger aircraft are built using advanced composite materials and can fly ultra-long distances without having to stop to refuel, says Tan Kai Ping, Senior Vice President Marketing Planning at Singapore Airlines.

Take the world’s longest commercial flight, offered by Singapore Airlines, which makes the 16,700km journey from Singapore to New York on an Airbus A350-900ULR in 18 hours and 45 minutes. Or a direct flight from Singapore to Seattle, which began operating on September 3, 2019.

In previous types of aircraft, spending such a long time on board might have seemed daunting. But this new generation of extra-wide body jets, such as those used by Singapore Airlines and other airlines – with their high ceilings, large windows and clever cabin enhancements (mood lighting, improved seating, higher cabin pressure, reduced cabin noise), promise to make the journey less stressful, enjoyable and – for business travellers – highly productive. Even small touches, like the use of new materials such as carbon fibres for inflight products, have transformed the inflight experience, says Tan, as they make it possible to design better seats, improve ergonomics, offer a new tactile feel and increase the living space for travellers.

But these new direct flights do not replace hub airports, which continue to be popular – either as a destination or as a convenient way of breaking up long journeys. Singapore, for instance, is a popular stopover destination and a gateway to travellers flying to Asia from the West. Instead, these point-to-point flights offer travellers who are tight for time an efficient option for a seamless journey.

Future of Air Travel - Busy traffic at airport

Another key factor is a combination of economics and demographics. The global middle class is growing rapidly and is “projected to reach four billion people by the end of 2020, and 5.3 billion people by 2030”, says Gloria Guevara, the President and CEO of the World Travel and Tourism Council (WTTC).

This emerging middle class skews heavily towards Asia; almost nine in 10 of the next billion middle-class consumers will be Asian, says Guevara. As their disposable income grows they want to “discover the world”.

One positive consequence of this trend is the rise of new destinations, often closely aligned to new economic powerhouses such as Busan in South Korea, leisure destinations such as Canberra and Cairns in Australia or remote areas of natural beauty such as Lombok in Indonesia.

ing this middle class is also a new generation of independent travellers with a distinct appetite for new experiences. For these millennials, those born in the two decades after 1980, their travel choices are informed by their social media diet, especially Instagram, a platform where #travel is one of the two most-used hashtags (alongside #beauty).

This is “triggering wanderlust and FOMO [‘Fear of Missing Out’] from their peers,” says Eric Gnock Fah, the co-founder and Chief Operating Officer of Klook, a rapidly growing travel activities and services booking company.

The result, says Gnock Fah, is a rapidly rising demand for experiences that are deemed as ‘insta-worthy activities’, such as having a Kimono rental experience in Kyoto, or swimming next to huge crocodiles while in a cage underwater at the Crocosaurus Cove attraction in Darwin, Australia. Also driving the demand for new destinations is the rise of fandom travels, says Gnock Fah, whether that’s the surge of trips to Singapore in the wake of the global success of the movie Crazy Rich Asians, or visiting Game of Thrones filming locations in places such as Croatia and Iceland, which peaked with every season of the hugely popular TV show.

More than 40 per cent of travellers under the age of 33 take “instagrammability” into when they choose their next holiday destination, says Guevara.

Then there are all the “influencers” on Instagram, YouTube and other social media channels, who are triggering new trends both in of destinations and how to travel. Take @thebucketlistfamily and @wanderluststorytellers – two families who through their photos and videos are inspiring millions to try lesser-known destinations.

This has led to a growing demand for “off-the-beaten-path experiences in lesser-visited cities, for more seasoned travellers who seek something more unique and niche”, says Gnock Fah. Sometimes, that’s just a side trip, say to Khao Yai, one of Thailand’s most celebrated national parks, or it turns into a “hunt for new adventures” at lesser-known destinations or at hyper-local events.

Haew Narok Waterfall in Khao Yai National Park Thailand

It’s not just tourists that have an explorer’s mindset, though. “Changing attitudes towards work-life balance,” says Tan, means that more and more business travellers are now “mixing business and leisure travel” to create a trend that’s called “Bleisure”. It’s this group of travellers who are also driving “the demand for speed and direct flights”, says Tan.

To meet the various travel motivations, airlines are responding with new network offerings that allow for greater connectivity. The combined network of the Singapore Airlines group, including its subsidiaries SilkAir and Scoot, allows travellers to get to more than 130 destinations around the world as part of a single-ticket itinerary. “Together, Singapore Airlines, SilkAir and Scoot enable the Singapore Airlines Group to address virtually all segments of travellers, and the full range of regional and long-haul travel needs,” says Tan.

With work and travel schedules now often decided at the last minute, many companies see a sharp rise in what Gnock Fah calls “instant adventures” – things to do that are booked last minute, after the travellers have already arrived at their destination.

Taken together, it’s arguably little wonder that air travel continues to grow. “The experience economy is here to stay,” says Guevara, “with an annual global expenditure of $8.2 trillion forecast for 2028.”

Change in the travel industry is a constant. With new travel destinations, new aircraft with greater range, and new ways for engers to discover and plan their next trip, the industry will continue to rapidly evolve to meet customers’ growing desire to travel.

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Step onboard our modern aircraft and connect to over 130 destinations we fly to, and you’ll discover what makes Singapore Airlines the world’s most awarded airline.

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Singapore, for instance, is a popular stopover destination and a gateway to travellers flying to Asia from the West. Instead, these point-to-point flights offer travellers who are tight for time an efficient option for a seamless journey.\u003c/p\u003e\u003\u003e"},{"image":{"type":"image","model":{"rawImage":{"templateUrl":"https://image.staticox.com/?url=https%3A%2F%2Fychef.files.bbci.co.uk%2F%24recipe%2Fp07yr25m.jpg","pid":"p07yr25m","filetype":"jpeg","height":540,"width":960,"alt":"Future of Air Travel - Busy traffic at airport"}}}},{"bodyHtml":"\u003c/p\u003e\u003\u003eAnother key factor is a combination of economics and demographics. 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